2013年11月6日星期三
moncler for women ones that failed copped the worst of it
Click frenzy becomes click fail as website crashes Eleanor hall:They dubbed
it"The sale that stops the nation", but the attempt by some of Australia's major
retailers to grab a chunk of the online market has backfired. And instead it was
click frenzy's own website which ground to a halt. Will ockenden:The oneday
super sale was an attempt by australia's online retailers to fight back against
overseas companies.The click frenzy sale was an amalgamation of hundreds of
retailers, all offering deals for the consumer. Kate morris says while her
website stayed online, she is worried click frenzy's failure will be a big
setback for australia's entire online retailing industry. Kate morris:We all got
tarred with the same brush last night.You know, i was there watching the
facebook page and pretty much as soon as anybody posted anything about any of
the retailers, regardless of whether they were online or bricks and mortar,
dozens of people would jump in and started kicking the boot in of having a go.
Regardless, i mean, it was worse for the sites that did actually fail.Ours
didn't, ours worked perfectly fine, but the moncler for women
ones that failed copped the worst of it.We all did get lumped in a bit together
last night which was the worst part of it for us. Will ockenden:The
repercussions for the website's collapse have already begun. The retailers in
click frenzy's sale paid a fee for their business name and products to be
listed. Kate morris says some of the retailers committed more than $30, 000.
Kate morris:As a retailer we paid to be part of the promotions, so click frenzy
obviously, they did do a lot of pr and got quite a lot of publicity for the sale
and that was something we were obviously keen to be part of. Will ockenden:The
wits on social media website twitter were quick to the punch the hashtag click
frenzy became click fail. A user posted a picture saying"I attended click frenzy
and couldn't even buy this lousy tshirt". Simon bell is a professor of marketing
from melbourne university. Simon bell:It's never a good thing to create an
expectation as click frenzy did and then not meet that expectation, and not only
not meet it but to completely disappoint customers in this regard.I think it
sets companies back to a significant extent.These businesses will have to do a
fair bit of work to in a sense recover what we call service failure. Will
ockenden:The click frenzy website went down because so many people logged on
simultaneously. moncler down
jacket Ultraserve is the company which hosts the click frenzy website.It
says the system was geared to deal with one million visitors over 24 hours, but
it got nearly double that all at once. Samuel yates is from ultraserve. Samuel
yates:Maybe a tenth of all australians trying to hit the site and click frenzy
had accounted for a million users over the 24 hours.The site experienced
performance issues for the first couple of hours.Our team worked to assist in
provisioning moncler vest cheap
additional capacity which stabilised the site. Will ockenden:In the lead up to
the event click frenzy was everywhere.Today, it's put cheap moncler jackets out a statement
apologising for the problems. It says the failure actually shows there's a lot
of demand in australia for online retailing. Online retailer kate morris agrees,
but she wonders if the being part of click frenzy sale was worth it. Would you
do this kind of thing again? Kate morris:Look, you know, i think the idea is a
really great idea.I think unfortunately everyone's experience with click frenzy
and the incredibly vicious social media backlash around it is not something i'd
really be keen to be part of again.
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